Pages from within the report
Infographic highlighting key report findings for the media
As a way to introduce a new line of credit cards for college students, Sallie Mae performed research and compiled a report on how students use and regard credit cards and debt. I was on a team that was tasked with creating an integrated campaign to promote the report findings in a way that raised awareness and helped to foster discussion among families, schools, and the media.
Bold lifestyle photography was used throughout the report and a custom photoshoot was set up for the cover image. Aside from the report the campaign included an infographic, social media posts, a social media kit, and Twitter chat assets that highlight and reiterated the key findings of the report.
Awards:
2017 American Inhouse Design Awards - Certificate of Honor (Report)
2017 American Inhouse Design Awards - Certificate of Honor (Infographic)
Pages from within the report
Infographic highlighting key report findings for the media